Lifetime Value (LTV)
What is it?
Why does it matter?
How can we use it?
LTV is the total revenue your business can expect to earn from a customer throughout the duration of your relationship. It's a critical metric for understanding how much a customer contributes to your bottom line.
Understanding the LTV of a customer helps you make informed decisions about customer acquisition, retention, and loyalty strategies. LTV can be increased via repeat visits, upselling, and building long-term customer relationships. A higher LTV means greater profitability without constantly needing to acquire new customers—making it a key driver of sustainable growth.
Reach247 has builts its products around the idea of customer retention and thus LTV. Loyalty programs provide rewards for repeat customers as well as fostering long-term loyalty. Our Contact module provides numerous touchpoints which maximises the number of interactions your brand has with its customers.
Reach247 is a trading name of Adiuk Automations Ltd, registered in England and Wales under company number 15798046